Do your homework, run the numbers, and see how or if it’s really turning into ongoing profit for your business. The only way this marketing tactic makes sense is if your yoga studio or wellness center successfully upsells or cross-sells services to these customers, or if they become loyal repeat customers after they’ve used the services they purchased through Groupon.ĭata is your friend here. Most wellness businesses break even (or actually lose money) on whatever they sell through Groupon. It’s also a poor fit for high-end wellness centers, health clubs and practices that emphasize personal relationships and the quality of the member or client experience. If you can’t stand the thought of advertising based on offering a lot of stuff for a tiny price, Groupon’s not a good fit for your health club or yoga studio. Plus, if you don’t design your special offer carefully, you can actually end up in the red, because the discounting is usually very aggressive. That’s a great way to infuriate your current clients and members. You also run reputational risk – by signing up more new customers than you can handle. Once they redeem their one-time “daily deal,” you never see or hear from them again and the likelihood of referrals is nearly nonexistent. So the biggest risk: you attract a lot of people who only want the incredible deal. The entire point of the promotion is repeat business, upselling and cross-selling. The first thing to understand is from the business owner’s perspective, “daily deal” promotions like these are NOT about making money off the promotion. It isn’t always great for health clubs, yoga studios, dentists, chiropractors and wellness centers. Groupon’s great for consumers, because they offer huge “how low can you go” discounts on valuable services. Here’s a health club email example from Groupon: You and Groupon split the revenues 50/50 from coupon sales. They then visit the local business to redeem the coupon and get the services they paid for. Recipients click through to buy a coupon entitling them to the daily deal.Every day they email a very short list of featured, heavily discounted deals from local businesses.“Daily deal” sites like Groupon have a big list of email addresses gathered from people who voluntarily signed up to receive marketing emails.
This month’s tips help your health club, yoga studio or wellness center successfully tap into “daily deal” marketing strategies while avoiding the pitfalls that trip up businesses unfamiliar with this new marketing capability.įirst, an overview of “daily deal” marketing services: Search by business type Search by business type using phrases like yoga studio or health club.
0 kommentar(er)
